One of the most powerful tools in online marketing in 2017 are Facebook ads. Over 2 billion users are on Facebook and each user likely has 300 or so friends on the website. The average person spends at least 20 minutes on Facebook everyday, making Facebook a great place to advertise your business. Aside from Facebook’s social aspect, it’s also a powerful data collection tool. Facebook allows you to target your advertising efforts towards individuals who may be interested in your product or service, all based on their past consumer behaviors. It’s obvious that if you’re looking for customers, Facebook is an important place to start.
If you’re ready to start taking advantage of what Facebook advertising can do for you and your business, ensure that your Facebook page is completely prepared before launching that first campaign.
If you think you’re ready to invest in Facebook advertising, here are a few guidelines to make sure that your page is prepared to be seen by new audiences.
Establishing Your Brand on Social Media
Ensuring that your brand has a strong social media presence before you launch a Facebook ad campaign is a key step. If someone lands on your Facebook page and there’s no content, it doesn’t look very professional or help your brand’s image. By posting some regular and pertinent updates, you’ll slowly build up your brand’s reputation as an authority in your area of expertise.
Build Up a Following
Before you launch any ads, you’ll want to have a credible amount of followers. The saying “there’s strength in numbers” definitely applies in this case. Potential customers are more likely to buy from a brand that has a larger community. It’s not recommended to purchase fake likes for your page, but you could potentially launch a Facebook ad that targets new likes for your Facebook page. If you decide to create an ad for new likes, expect that each like will cost approximately $1. Be sure to target your ideal audience members only, people who may likely be interested in your product or service down the road.
Share Compelling Content
If you want people to visit your Facebook page in general, you need to be posting content regularly. Potential customers will need a reason to visit and like your page. This also includes posting high-quality images and copy. Having high-quality content is even more important if you have an e-commerce site or if you are selling products. Visual content is more likely to be liked and shared, thus making it seen by a broader audience. This type of content includes photos, infographics, 360 photos, or even videos. Make sure your posts are giving value, not just promoting products & services that you provide.
Use the 80/20 Rule
When sharing content, it’s important to stick to the 80/20 rule. This rule is simple to follow but can yield great results. For 80% of the time, you should be sharing engaging, informative or entertaining content that’s relevant to your Facebook page. Keep this content shareable and relevant to your potential customers. These posts could include statistics, useful action steps, or inspirational quotes. Look for brands that have similar philosophies and interests to yours for possible content to share.
The other 20% of the time, you can aim to promote your services or products. Social media is used for being social, so focus your efforts on connecting with customers and building relationships, not just sales pitches. Do include calls to action, discounts, or special offers in this 20%. You are trying to share value and encourage other people to learn more about what you provide. Don’t blow up people’s newsfeeds with content that isn’t useful just to keep your page high in their newsfeeds.
Outsource Your Social Media
If this whole idea sounds overwhelming or you don’t feel prepared to run social media on your own, outsource it. You could hire an agency like On Time Social or a virtual assistant to help with your social media efforts. When you’re doing everything yourself, you’re probably already too busy to add social media to your plate. Getting an outsider’s perspective can help you prepare your Facebook page and other accounts with a fresh set of eyes. A social media professional probably has some experience with your competitors. With that kind of insight, a social media professional or virtual assistant can help you build your Facebook page to put your best foot forward.
If you decide to outsource your social media, be sure to give the agency or virtual assistant access to your content. You may have to create some new and specific content for your Facebook ads, but you may already have some great content in your hands. If they have access to some of your previous content, they may be able to repurpose blog posts or images to attract people to your Facebook ad funnels.
Facebook advertising is a great way to connect with new audiences. For best results, making sure that your Facebook page is set up and routinely updated with content is a solid place to start. An optimized Facebook page is the first step to running your successful ad campaign. If you need help preparing your Facebook page for advertising, schedule a call with On Time Social for a free strategy session to learn more about how to make Facebook advertising work for your business.