It may only be August, but it’s never too early to start planning your social media content for the holiday season. The pumpkins, cranberry sauce, twinkle lights, and holiday cheer will be here before we know it. Take the time now to start planning out content so you can enjoy all the fall and winter festivities. Here are some tips to make sure your content is prepared and keep your followers engaged during these hectic times.
Don’t “gloss” over the holidays too soon!
Let each holiday have its own moment. People don’t want to hear about “Santa’s Special Savings” before Halloween hits. Using the upcoming Labor Day Weekend as an example, what kind of promotion could you offer to your customer? What kind of story or need would appeal to your followers for Labor Day? Whether it’s a deal, discount, or a simple value-filled blog post, provide some value for them to consider over the holiday.
Use an Editorial Calendar
When planning out content way into the future, an editorial calendar is key! Knowing what you want to post and when you want to post it is incredibly helpful when creating content and promotions for your followers. Having the dates and details plotted out before you can help you beat writer’s block and stay up to date with upcoming holidays, local and national events, or even with highlighting major company milestones. This calendar also allows you to keep track of upcoming promotions and offers so that you can promote them accordingly. Having an idea of the topics that you wish to post about and promote can also help you keep posts consistent for your business.
Get crafty with hashtags!
Hashtags are always useful, whether you are preparing for a holiday or not. For specific holidays, there are certain hashtags that will get your brand much more attention. For example, #BlackFriday, #GivingTuesday, #HappyHolidays, and the like. Hashtags are the easiest way to track a certain topic on social media. If you use hashtags, it’s also another way to get your post in front of more interested readers. If you use a relevant hashtag, can get that tweet/post/photo in front of other people who are already searching that hashtag.
One option is to create a hashtag that is the signature hashtag for your brand and use it on all of your social media posts. If your brand sells antique furniture, find some way to integrate the name of the business and the antique furniture aspects into your hashtag. Make sure to use it on each post and encourage your customers to share their experiences with your brand and their purchases using the hashtag. Another great way to use hashtags for your benefit is to create your own for a holiday. Run a holiday specific contest for people who use the hashtag, perhaps free tickets to a nearby haunted house (if it’s Halloween) or a gift certificate that they can use or re-gift. Get your audience involved and boost engagement with your brand with a fun holiday hashtag. You can even celebrate the little non-traditional holidays like National Ice Cream Day or National Tell a Joke Day on your social media. Find the appropriate hashtags, share with a related image, and you’re halfway there.
Don’t forget to use location based hashtags as well. Using location based hashtags can connect you to more local people and organizations. On a light and fun note, hashtags can even help convey a little emotion in your posts. Consider hashtags like #smh (shake my head), #awesome, #oops, or #facepalm. These are some possible ideas to help you integrate a little of your personality into your brand’s posts.
Do the research
Creating a plan for your social media around the holidays can’t be done without a little research. Look into what your competitors offer around each holiday. Do some research on what other similar brands and businesses are offering for specific holidays. Are they offering discount packages or promo codes for the holiday? Are they offering extra products instead? What hashtags and promotional tools are they using and can they work for your brand? Ask your customers what kind of things they might be looking for around specific holidays. They’ll be able to offer great feedback about what products and services they love and would like to share with others. You can also look back at past sales trends to see what resonated best with your customers. Based on what you find in your research, you can plan out your social media content for future holidays.
Planning out your social media content for the holidays is crucial for success. Having everything mapped out will allow you and your brand to have a consistent online presence during the busy times, but will also save you time and energy. Use that saved time & energy to enjoy friends, family, and celebrations instead of struggling with what to post on social media.
Jula and her team at On Time Social offer free 30-minute consultations to find out more about your business and brand. This initial consultation is key to determining who your target audience is and what platforms are best for that audience. Working with a professional is a sure way to increase your leads and save you time.
Planning social media content for the holidays doesn’t have to be overwhelming. By creating a plan before the season gets hectic, you’ll be ready to hit the ground running no matter what curve ball the holiday season throws at you.