Freebie offers are a very easy way to get your business in front of those who need your services. A freebie offer that is full of great information helps you build trust as an expert in your specific niche. Your best secrets can help your readers (and potential clients) in their journey, plus, who doesn’t love free stuff? Sprinkling in a freebie offer here and there is just one way to continue to build your subscriber base.
Here are a few tips to get you started creating a freebie offer for your business!
What Do I Offer?
If you’re going to offer a freebie to your audience, you’ll need to create something that is useful to them. Whether it’s a checklist, worksheet, or manual, it needs to be full of useful content. Make sure your freebie helps your reader make progress in some area of their lives or business.
After you’ve decided what your freebie will be, you’ll need to create it for your subscribers. Try writing the text in Google Docs (or another similar program) before formatting it. Proofread the text before you commit to a design. Using a program like Canva, Beacon, Publisher, or Apple Pages, you can create a more visually appealing product. You can also hire a graphic designer to have a more professional look.
Once you’ve got your freebie created and edited, you have to upload it! You can upload the freebie directly onto your website or onto your mailing list provider. You want to make it easily accessible for people to find and download. If they can’t find your freebie, they won’t download it!
How Will People Find It?
Next, you’ll want to direct reader and potential clients towards its location. Thanks to social media, you can promote your freebie many times each day for little to no cost. Thanks to social media scheduling tools, it’s easy for you to share the freebie many times without remembering to do so every hour of every day. You’ll want to make sure the freebie is visible on your Facebook Business Page, Twitter profile, and Pinterest boards. For extra exposure, you could include the freebie link in your social media profile bios. Be sure to post the freebie in Facebook groups on their promo days (make sure you follow the group’s rules for posting) and in LinkedIn groups as well.
Don’t underestimate the power of your current readers and followers either. Make sure you are sharing your freebie with your current readers and encouraging them, if they aren’t already, to join your mailing list. Once they are on your list, you now have access to prime real estate in their email inbox. After they’ve subscribed for your freebie, thank them for downloading and offer them more opportunities to connect with you. Whether it’s through an invite to your Facebook group or a tripwire offer (a low priced product that complements the freebie), make sure they have the option to take in more of what you are giving to your audience.
If you have any engagements with potential clients scheduled, like a networking event or discovery call, make sure you share the freebie with them. Even if you add one line to an email mentioning your freebie and how it can help them, you may soon have a new subscriber. Don’t be afraid to ask other bloggers or entrepreneurs to share your freebie with their subscribers. If there are like-minded business people that you work with online or in-person, ask them to share with people who would find value in your freebie offer.
Promote Your Freebie
If you want your freebie offer to be seen by as many eyes as possible, you should consider starting a Facebook ad campaign. If you have the extra cash in your marketing budget, it’s worth your time to spend the money on an ad campaign. Using an ad professional is the easiest way to get your offer in front of the right audience without breaking your bank account with needless ad spending.
Jula and her team at On Time Social offer free 30-minute consultations to find out more about your business and brand. This initial consultation is key for determining who your target audience is and what platforms are best for that audience. Working with a professional is a sure way to increase your leads and save you time.
Sharing your freebie doesn’t have to be difficult. Make sure you post about it often and keep it up-to-date. Consider what your audience needs and start thinking about what you’ll offer your readers and you’re halfway there!