Managing your own social media seems simple enough, right? Add that to your ever-growing lists of business tasks – doing the books, offering amazing products and services, handling payroll, scheduling meetings, customer service, and now managing social media. No big deal. Wrong, it’s a very big deal. Using social media for your business is so much more than just creating a profile on every possible platform. One simple post, that you might think is harmless, could quickly damage your brand’s reputation. When you are busy working on your business, sometimes there are major benefits of outsourcing social media tasks. If you have no idea where to start or you’re just too busy to keep up, the reasons below may be enough to make you hire a Social Media Manager!
Staying up to Date on the Tricks of the Trade & Competition
Chances are you are focusing on your business and not necessarily the best tweaks for Facebook ads. Outsourcing your social media to a professional will help you keep ahead of the learning curve. You will not have to waste valuable time learning all the lingo and potential platforms. If you outsource to a social media professional, their knowledge of the workings of social media is most likely more thorough than yours. A professional Social Media Manager would keep up on all of the newest features of social media and use that knowledge to benefit you and your business. Also, because a social media professional is constantly working in the social field, they’ll be able to advise you on new strategies and platforms that you may not be aware of yet.
It’s also very likely that a professional Social Media Manager can give you some insight on how the competition in your market operates. They may have a much better understanding of the social media within your niche, too. If you’re hiring a professional, they’ll probably have processes in place that guarantee them favorable results for their clients. They’ll have strategies for growth and engagement that you may not know.
They’ll also have a good grasp on proper social media etiquette – which is something that can be completely missed by the everyday business owner. If you outsource to a professional, they’ll be able to help you convey a clear message to your audience that will hopefully bring you more customers.
Another Pair of Eyes
When you’re handling all of your own social media, it is too easy to get wrapped up in all of the specifics. Outsourcing to a professional brings you fresh eyes and a new perspective. Their professional insight is crucial to making sure you create the best social media impression possible. What you may think is a great post about an item or service may actually be very confusing and won’t work. Their objectivity can be an amazing tool. If you plan to outsource to an agency, many times they have a team that will work on behalf of your business. You’ll get access to a team of people who have more specialized skills (videographer, graphic designers, content writers, etc.) to help you bring your business in front of potential customers.
No More “I Forgot to Post!”
When you outsource these social media tasks, you are guaranteeing that your posts are not forgotten. One of the biggest ways to increase engagement on social media is by posting consistently – not by leaving weeks and months between posts. This would be part of the job of your Social Media Manager, so your profiles will remain active and up-to-date. They’ll help you be more consistent and keep content flowing – which is super helpful for Google rankings!
Free up Time Elsewhere
Instead of spending valuable time worrying about social media, you could be using your time doing the things that your business does best. For example: if you charge $150 per hour, you might be losing $300 to do 2 hours worth of social media work. Clearly, if your business is keeping you occupied, this isn’t the best use of your time and skills. Social media can easily take up a lot of time and distract you from more important tasks.
Save on Overhead Costs
If you outsource your social media by hiring a freelance professional or agency, you’ll be saving on materials, vacation time, etc. Many social media professionals can work remotely, so you’ll be saving on office space as well. You’ll also save money on training new employees in-house if you outsource your social media tasks.
While there is no right or wrong process when it comes to outsourcing your social media tasks, there are definitely some factors to take into consideration. If you choose to outsource your social media to a professional, use their partnership to your advantage. You will have to work together constantly to ensure that your brand’s goals and messages are always at the forefront of your content. If you work with a passionate professional that understands your business, you are almost there!
If you’re ready to work with a Social Media Manager or find out what it’s like to work with one, call 707-703-9975 or email email@example.com to schedule a free 30-minute social media strategy session. You can also click here to book online.