There are many benefits to LinkedIn but one of my favorite features is the advanced search. With the LinkedIn advanced search feature, you can really hone in on your target audience. There are different filters you can use to narrow down your search and get the most relevant results.
Whether you’re searching for people to network with on LinkedIn or you’re searching for potential clients and customers, the advanced search feature will help! It’s a simple process and you can begin searching in no time. Here are some tips to help you use the LinkedIn advanced search feature.
Filter Your Search
To begin searching for potential clients and customers, decide how you will filter your search. Below is a list of filters you can choose from that include location, keywords and industry.
As you can see, there are 9 different options for filtering your advanced search. Simply begin clicking the dropdown arrow by each filter you’d like to use. Before you begin adding filters, it’s best to jot down what specifically you’d want to narrow down in your advanced search. For example, if you provide your services virtually, location may not be a big deal for you. But, if you’re a realtor in Sonoma County, you’d want to specify that location when refining your search.
In the ‘Keywords’ section, you can search for people who mention specific keywords in their profile including a specific job title. For example, if you offered services to Human Resource Managers, you may want to add the keywords “HR Manager”, “Human Resources” and “Human Resources Manager”. This way your results will only include people with these keywords in their job title.
Using Boolean Search on LinkedIn
LinkedIn also allows you to use the Boolean search in their advanced search. In the search, you can use quotations, “AND”, “OR”, and “NOT”. For example, you may want to search for people who are in sales, but are not managers. In that case you would type “sales NOT managers” and your results would exclude all managers. This will help you refine your search to find the most relevant people. On the other hand, you may want to do a search for people in sales and managers but they don’t necessarily need to be a sales manager. In this case, you would type in “sales OR manager”. Your results would include everyone with the title “sales”, “manager” or “sales manager”. This allows you to get really specific with your results and narrow them to a good sized audience.
Build Your Network
The more filters you add to your advanced search, the better, and more targeted, your results will be. Get specific with your filters and try to put yourself in the shoes of the people you’re trying to search for. Ask yourself what they put on their LinkedIn profile that would be relevant to your search. Try to find out what they would put on their LinkedIn profile and use those as filters.
If you need some help getting started on LinkedIn or building your network, we can help. Call 707-703-9975 or email email@example.com to schedule a free 30-minute social media strategy session. Click here to book online.