With more than 1.6 daily users on Facebook, you have access to an incredible marketing tool for your business. Facebook actually drives 23% of all website traffic, which is a significant amount compared to other social media platforms.
There’s so much flexibility with Facebook for your business, including different types of content, Facebook Ad management and business page and group customization.
One of the best parts about Facebook, is that you’re able to fully customize everything you create, to make sure everything is on brand. You have full customization when creating Facebook Ads, your Facebook page and Facebook group.
Live Video Streams
Live video has taken off exponentially and is now being incorporated into almost all social media platforms. Facebook Live has become extremely popular among businesses. Businesses are incorporating Facebook Live on their Facebook pages and Facebook groups. Facebook Live is a great way to connect with your audience in the moment and engage with them on a regular basis. Live video allows your audience to engage with the person behind the business.
Facebook Ads are a great way to attract potential customers that you wouldn’t have reached without the use of Facebook Ads. You’re able to get extremely specific in your targeting for your Facebook Ads campaign and can choose things such as location, likes and age.
Facebook Ads don’t have to cost you a ton of money either. You can spend as much or as little as you’d like on your Facebook Ad campaign. You’re able to choose how much money you’d like to spend each day or how much you’d like to boost a post for. If you boost a post, it gets you content in front of a larger audience and increased engagement.
Facebook Page vs. Facebook Group
You can create a Facebook page for your business, a Facebook group or even both! The difference between a Facebook page and a Facebook group is that a Facebook page is public to anyone. Anyone is able to look up your business Facebook page and see the content you’re posting.
A Facebook group can be private, or public, community that people request to join to follow your content. A benefit of creating a private Facebook group is that all members know the information they share in the Facebook is private and won’t pop up on their friends feed when they like or post something in the group.
Facebook groups and Facebook pages really allow you to create a community around your business. You can connect with your audience, share your expertise and promote (for free!) in both.
If you’d like to start using Facebook effectively for your business, we’d love to help. Schedule your free 30 minute social media strategy session today by calling 707-703-9975. Email email@example.com or book a session directly here.