With so many apps available to download, it can be difficult to decide on the best ones for your business. It’s important to choose the social media apps that are right for you and your audience.
Almost all social media platforms that are online, have mobile apps to make it easy for you to share content, stay organized and engage with your audience on-the-go. I’m going to share with you the best social media apps for your business and how to utilize each one.
Instagram is an extremely popular social media app. You’re able to share visually appealing images, behind-the-scenes looks at your business and peeks at your products.
Instagram has made it really easy to communicate with your audience by adding a feature to ‘like’ and reply to each comment individually. You can add hashtags to each Instagram post to catch the attention of your ideal clients and customers.
One of my favorite social media apps is Facebook. Facebook makes it really easy for business owners to create pages and groups to connect with their audience. You’re able to manage your business page and group right in the social media app to easily reply to comments and share content.
One feature that has become wildly popular on Facebook is Facebook Live. Video has become increasingly popular on social media apps. In general, people really enjoy watching Facebook Live videos. This feature is only available on the mobile social media app and can’t be done on a desktop or laptop.
This allows you to get really creative with what you share and when you share it. You don’t have to worry about video editing or adding fancy features since it’s all live.
Twitter is a social media app that is widely used by businesses all over the world. They’ve been adding quite a few features that allow you to really connect with your audience. They recently implemented live video where you can share a live video directly on your Twitter feed.
Twitter chats have become very popular on this social media app. You can choose a specific hashtag and a date and time. Be sure to promote your Twitter chat and host a conversation for an hour with your audience. Everyone will use the hashtag you choose to keep up with the conversation on this social media app.
If you’re looking for a social media app to connect with professionals in your business and share your content, LinkedIn is for you. Out of all the social media apps, LinkedIn is heavily focused on professionals and business related topics.
People can easily search for a realtor, career coach or social media consultant to find businesses that provide services they’re looking for. You’re able to share blog posts and message people who show interest in your business.
Buffer is an awesome app that allows you to post to all of your social media apps. You can schedule all your social media posts in this one app to create a visual social media calendar. You’re able to move posts around, post to multiple accounts and keep track of your analytics.
On Buffer, you can schedule your Instagram posts. You’ll get an alert on your phone reminding you to post the content through the Instagram app. Buffer automatically opens the image in your Instagram app and copies the caption for you. Just hit publish and watch the magic happen!
What social media apps are right for your business?
With many social media apps to choose from, it can be a difficult and time-consuming task to test which social media apps are right for your business. Nevermind figuring out the best way to utilize each one.
If you’d like help choosing which social media apps are right for your business, we’d love to help you. Schedule your free 30 minute social media strategy session today by calling 707-703-9975. Email firstname.lastname@example.org or book a session directly here.