I recently put out a survey to my social media clients and asked this solitary question: “What is the worst problem you have right now doing social media for your business?”
Approximately 43% of the respondents mentioned that they just don’t have enough time. As a busy entrepreneur, you are wearing so many different hats and play so many ever-changing roles in your business.
Who has time for social media?
You are fully aware of the benefits. Having a strong social media presence for your business builds credibility and can encourage more traffic to your website.
The last thing you would want a potential customer to experience is a visit to an abandoned Twitter site or a Facebook page with a cover photo showing a Christmas promotion.
So how can you stay relevant with your social media without spending a ton of your precious hours each day? Follow these five suggestions:
1. Choose one platform and do it well.
I often tell my clients that it is better to focus on one platform and master it rather than trying to manage five different social media accounts. Sure, it may be trendy to jump on Snapchat, but you have to ask yourself an important question – is your targeted audience on this platform?
Most people start with Facebook because it has such a powerful presence and there is so much that you can do with Facebook ads to try to reach a wider audience. However, if you are a wedding photographer for example, you may want to just focus on Instagram.
2. Use a scheduling tool like Hootsuite or Buffer.
I save a ton of time by using my scheduling tools every day. You can also schedule out your content far ahead of time and take comfort knowing that you will have updates in the future.
You will be amazed at what you can accomplish when you sit down and just do some bulk uploading into your tool. You will find a nice groove.
There are tons of planning tools out there for social media, so try out some of the trials and see which one feels most usable and comfortable to you.
Hootsuite and Buffer are great tools for people who are just starting out and they don’t have a huge financial commitment either.
3. Plan ahead.
For a while, I was getting into a habit of posting whatever random article or thought came my way. But recently, I’ve been hunkering down and trying to utilize my trusted editorial calendar templates.
In my Top 5 Social Media Tools post, I’ve discussed the benefits of using a Google Calendar as your editorial calendar, but in all honesty, just a simple Excel spreadsheet will also work wonders.
You can pick different theme days, make notes on the links you would like to use and brainstorm for the month about your general strategy. That way, you won’t feel like you are running out of time to come up with an amazing post right there on the spot.
4. Schedule twenty minutes for social media into your day.
Put it down on your calendar and treat it like it was a real appointment. For example, I have recently put into my calendar at 8 am every morning, I will be working on my LinkedIn prospecting. I have blocked out this time specifically to complete this task.
If you are only focusing on one major platform for your business (the one where your targeted audience is hanging out at), then a twenty minute a day commitment is very do-able.
You can easily find a nice quote to post or an article from Google Alerts to share.
5. Hire out if you feel overwhelmed.
When all else fails, seek out professional help for your social media content. It’s sometimes not worth it to worry about whether or not you will have enough time to do your social media on a consistent basis.
If that is the case, it may make financial sense to hire out so that you have more time for other needs of your business.
When you are searching for a social media manager, be sure to inquire about their communication style, organizational skills and examples of their past work.
Make sure that they are asking appropriate questions about your business and want to learn about your branding voice.
What other time social media saving tips do you have? Please share them in the comments below.