Believe it or not, I didn’t start out being a social media marketing maven. In fact, I had a wide range of various jobs in the for profit and non-profit worlds.
For example, when I graduated from college I worked for five months at at group home for emotionally disturbed teenage girls. That was very intense to say the least.
Later on, I went to study Ayurveda which is a holistic healing art originating from India. I also began practicing massage therapy and worked at a local spa and health club.
I know firsthand what it is like being in the field. I wanted to be a practitioner because I genuinely liked helping people and seeing them thrive.
Your Authentic Voice on Social Media
This post is for all of you wonderful holistic practitioners out there – whether you are a massage therapist, personal coach, health coach, mental health practitioner or yoga teacher. You all have one thing in common.
You don’t want to compromise yourself.
Being a holistic practitioner means that you want to be whole and balanced in everything you do – especially when it comes to promoting yourself. You may have struggled in the past with the question of how you can be authentic on social media without losing yourself.
You also may be wondering how you can attract the right clients for your practice, people who will be happy, repeat customers who spread the word about your business.
Here are some social media tips to gain more holistic health clients:
1. Make a majority of your posts on Facebook educational and inspirational.
[Tweet “Make a majority of your posts on Facebook educational and inspirational.”]
As a health practitioner, you want to position yourself as an expertise in your field. Approximately 70% of your posts on social media should be ways for your potential clients to receive helpful and inspiring information.
Creating and sharing your own content is really the way to go – that could mean writing interesting blog posts about self-care for massage for example and then sharing that link on Facebook.
However, if you don’t have time to write your own content, you can find intriguing industry related article through content curation tools like Google Alerts.
Quotes and photos also do really well on Facebook. Consider making a short video with helpful holistic tips to inspire your audience as well.
2. Consider posting on Instagram to promote your business.
While many Instagram users tend to be of the younger generation, this platform is growing in popularity. You have a wonderful opportunity here to develop your personal brand and show your authentic self through photographs.
Your pictures don’t have to be particularly fancy. You can use your cell phone to easily document interesting things about your day such as educational workshops you attend, yoga retreats or other fun activities.
Consider experimenting with #hashtags which are popular ways to categorize your photos. If you have a locally based business, be sure to use hashtags associated with the surrounding city you live in.
You will also want to use ten to twelve relevant hashtags per photo to reach out to potential clients who may be interested in your services. For example, if you go to a yoga class, you can use the hashtag #yogaeveryday.
3. Partner with complementary businesses.
Which businesses can you think of that complements your own without being a direct competitor? If you are a health coach, you may want to partner up with a yoga therapist in order to become ideal referral partners for each other.
I deeply believe in the model of “the more you give, the more you get.” The more you help other people out with their businesses, the greater the return you will see.
You can start partnering with complementary businesses by introducing yourself online and asking to meet in person to discuss how you could potentially help each other. Perhaps there are certain brands or people that you follow on Facebook that you admire. Reach out to them and send them a personal message.
You’ll be surprised how receptive people are and willing to go the extra mile for you. If you don’t hear a response back from someone, then it may be time to find another potential partner.
4. Join Facebook groups and add value to the conversations.
One way to show your expertise in a non-direct way is to join Facebook groups where you think your target audience is. For example, if you are a vegetarian chef you can join a group dedicated to vegetarian cooking and potlucks. Facebook groups are a great way to build community and find like-minded people.
The key to being an active and respectful participant in a Facebook group is to add value to the conversation. You don’t just want to post your content, workshops and offerings all the time. That is considered spam in many people’s points of view.
Rather, you can like other people’s photos and content, ask interesting questions and make comments that stand out from the crowd. People may naturally become curious about who you are and what your background is. Then you will have an opportunity to share more of yourself later.
Lastly, don’t let your social media postings be rigid and overly professional. You are also instilling trust in potential clients and revealing who you are. As a solo practitioner, you are your brand and you also want to reveal your human side as well.
If you want to post something more personal, think deeply about how other people will perceive this information. Sometimes showing your vulnerability and humanity online is a good thing. Sometimes you want to think twice before posting.
Only you can judge how real you want to be on social media and how that will enhance your professional image.
Now it’s your turn. How have you used social media to gain more holistic health clients? I’d love to hear your thoughts and feedback.
If you need help and assistance with your social media strategy, we’d love to talk to you. Book your complimentary session today by calling 707-703-9975 or emailing firstname.lastname@example.org. You can also use our online system by clicking here.